Financial

Market entry strategy for a fintech startup

A rising Fintech startup focused on digital payments and personal finance tools aimed to launch in Southeast Asia.

Client:

NovaSound Audio

Budget:

$300K

Duration:

8 months

Team Size:

6 consultants

A high-potential fintech startup specializing in digital wallets and personal finance tools, preparing to enter the Southeast Asian market for the first time. With no local presence and limited knowledge of the regulatory landscape, the client needed a comprehensive market entry strategy that balanced speed, compliance, and user acquisition.

Our client, a rising fintech startup based in Europe, developed an innovative digital wallet platform designed to simplify budgeting, spending, and saving. With strong traction in their home market, they aimed to enter Southeast Asia—specifically targeting Indonesia and the Philippines—as their first major international expansion.

The client had a compelling product but lacked regional market experience, a local network, and insight into regulatory intricacies.

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Client Challenges

To address the client’s challenges and ensure a successful entry into the North American market, our consulting team implemented a comprehensive set of solutions across strategic, technical, and operational areas:

Lack of market familiarity and local partners
The brand lacked in-depth knowledge of North American consumer preferences, competitor positioning, and pricing expectations for Bluetooth speaker products.
Navigating strict financial regulations
Uncertainty around whether to launch through Amazon, a standalone Shopify store, or hybrid retail partnerships created decision-making delays.
Building trust in a competitive and saturated market
Audio devices needed to comply with FCC regulations and meet product labeling requirements specific to the U.S. and Canada.

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Solutions

To address the client’s challenges and ensure a successful entry into the North American market, our consulting team executed a comprehensive set of solutions across strategic, technical, and operational areas:

Market Research & Feasibility
Conducted deep market analysis, identified key segments, studied competitors, and outlined risks and opportunities in the target region.
Positioning & Brand Localization
Shaped a distinct, locally-relevant brand identity and messaging framework that resonated with the regional audience.

Results

Within just 5 months, the fintech startup successfully launched operations in both Indonesia and the Philippines, exceeding initial timeline projections by 3 weeks.

40%

Cut admin workload by

22%

Increase in year-over-year revenue

120+

New B2B clients within six months

Alexei Morozov

Director of Strategy

Launching in the U.S. seemed overwhelming until we partnered with your team. From logistics and compliance to marketing and storefront design, every detail was handled with precision. Our expectations were exceeded across the board.